- WWD, Thursday, February 13, 2020 5:28 PM
Classic women’s brand Jones New York has hired supermodel and entrepreneur Cindy Crawford to star in its spring campaign which launches Feb. 15. The target customer is “a modern woman who
leads a multifaceted life. Her lifestyle requires that her wardrobe be versatile and take her from day to night,” according to WWD
. In addition to sportswear, the Jones New York brand
includes footwear, accessories, hosiery, eyewear, watches, jewelry, bed and bath.
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