• by Shankar Gupta , October 3, 2005

Local listing service WhitePages.com entered into a two-year distribution deal with Verizon to provide local residential listings for Verizon's SuperPages.com local search page. With this deal, Verizon becomes the third major telephone company to distribute WhitePages.com listings, joining SBC's SmartPages.com and BellSouth's RealPages.com.

WhitePages.com hopes that the deal will give it the traffic to crack the top 50 most-trafficked sites, said Susie Kang, a senior vice president with WhitePages.com. "Once this goes live and the indexers start to kick in, we'll get higher up in the ranks," she said.

In addition to the three major telephone companies to distribute WhitePages.com, MSN recently started using the company for local residential listings.

Before the WhitePages.com deal, SuperPages.com did own residential listings in-house. The new listings from WhitePages.com went live late last week, and ads from WhitePages.com's advertisers--including Victoria's Secret, Allstate, State Farm, and Vonage--began appearing on the results pages.

Although precise financial terms of the deal were not disclosed, Kang said that WhitePages.com would pay SuperPages.com to include their search listings on its page, and in turn would collect the ad revenue from the visitors.