Wrigley Account Shift A 'Life Saver' For BBDO, Not So For FCB

  • October 3, 2005
The Wm. Wrigley Jr. Co. Friday named BBDO Chicago to handle advertising for two new brands: Life Savers and Creme Savers. Advertising for both brands was previously handled by Foote, Cone & Belding, New York. Wrigley acquired Life Savers and Creme Savers from Kraft Foods in June. -- Joe Mandese
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