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Groupon Shifts Focus To Experiences

  • Forbes, Sunday, February 23, 2020 9:18 PM
Groupon will no longer sell physical items and instead will focus on experiences. It plans to shutter its goods business in the U.S. by the third quarter and globally by the end of the year. “The Chicago-based company already offers discounted experiences, like wine tastings, massages and dance lessons, but will now make that its core focus,” according to Forbes. “It estimates that the market is worth over $1 trillion and yet it has less than 1% market share, despite claiming it is a market leader.”

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