- WWD, Tuesday, February 25, 2020 9:48 PM
Tennis champion Serena Williams is Secret Deodorant’s newest brand ambassador, teaming with the P&G-owned brand to promote gender equality in sports. Secret and Williams will conduct a study
to see how gender bias plays out for athletes ranging from high school players to professional sports leagues. The brand will then donate $1 million to organizations that address these issues.
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