Is word-of-mouth marketing a short- or long-term strategy? If you take at face value what many agencies and buzz-marketing firms say, you'd conclude buzz is a quick-fix strategy that can be plucked
off the shelf and put to immediate use. You might also conclude it's possible to jump rudely into someone else's conversation and reroute the dialogue in the direction of the marketing pitch. After
all, results are what matter, right?
Read the whole story at ClickZ, October 4, 2005 »