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Pharma Marketing Largely Unaffected By COVID-19

While most industries are looking at adjusting their messaging in light of a global pandemic, pharma marketing is mostly staying the course for now, according to a survey of ad agencies and communications firms that handle pharma clients. "[F]or now pharma and healthcare marketing continues, albeit from home offices and on virtual platforms," according to Fierce Pharma. “The shift from in-person to digital is not only happening in office work groups but also for advertising, medical conferences and sales rep detailing.”

Read the whole story at FiercePharma »

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