Putting Ads In The Upright Position

  • February 5, 2002
InFlight Media Group, Inc. has unveiled a new in-flight marketing tool that will provide an additional revenue stream to profit-starved airlines through a collage of images adorned on top of tray tables, which will be seen by millions of airline passengers around the world. The SkyMedia product, developed by In-Transit Communications, Inc., and marketed by Phoenix-based InFlight Media Group, will provide air travelers with a new source of information on seatback tray tables. Tray table messages will vary depending on the promotional goals of the airline and its marketing partners -- credit card companies, telecommunications, automotive, financial institutions, cruises, car rentals, hotels, resorts and others.
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