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Good, Bad & Ugly Of Crisis Marketing

  • Built In, Wednesday, April 1, 2020 10:22 PM
"When a company emails its entire client list after years of silence, or sends an email more to praise itself as a 'do-gooder' than to serve customers, it can backfire," notes a post on Built In with tips on how to navigate a new age of marketing uncertainty. "It's hard to know what to say," though "what not to say is clearer. In mid-March, major brands like KFC and Hershey’s pulled ad campaigns that didn’t fit with our new reality of constant handwashing and social distancing."

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