Those attending the 95th annual conference of the Association of National Advertisers could have been excused for believing that they were taking part in a new reality series called "Extreme Makeover:
Madison Avenue Edition." Speaker after speaker at the meeting exhorted the more than 900 attendees to acknowledge and act on a new marketing reality: that major changes in consumer attitudes, habits
and behavior will require completely making over how products are advertised.
Read the whole story at The New York Times, October 10, 2005 »