Reuters Appoints Eric Danetz First Head Of Revenue

Reuters has hired Eric Danetz as its first head of revenue. He will have oversight of all revenue lines across the company, except events, in the new role.

Danetz is tasked with accelerating growth at Reuters news agency and direct-to-consumer businesses. Danetz will also lead the sales and customer success teams globally.

“A head of revenue with a single view across our sales organization will enable us to serve our customers’ evolving needs which, in turn, will help us accelerate growth,” stated Michael Friedenberg, president of Reuters. Danetz will report to Friedenberg.

The new revenue chief will also establish a revenue growth strategy at Reuters to target new market segments, diversify customers and categories and identify cross-selling opportunities across the wider portfolio, according to the company.  



Danetz will become a member of the Reuters Executive Committee.

Since 2017, Danetz had served as Chief Business Officer at AccuWeather, overseeing all global revenue-generating products and services.

Before that, he was senior vice president-general manager at Time Inc. International and group publisher of Fortune and Money. He has also held executive roles at Alloy Digital, Newsweek Daily Beast, CBS Interactive, CNET and Ziff Davis.

Separately, Reuters announced this week that it will offer embeddable COVID-19 tracker graphics to government bodies and health authorities around the world for free. The graphics show the number of coronavirus cases, deaths and recoveries at the global level and, in the United States, at the county level.

Government bodies and health authorities can use the graphics on their websites to help "communicate with their communities in a simple, visual way," stated Sue Brooks, head of product development and agency strategy for Reuters.

The graphics are based on data from Reuters' newsroom, taken directly from local government and verified through local reporting in 200 locations, according to the company.

The graphics are updated twice a day. 

“These are deeply challenging times, and we hope health authorities and government bodies around the world will accept this small offer of support,” Brooks added.

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