Mediagedge:cia, part of WPP's media investment management company GroupM, has tapped JEFF KILLINGSWORTH to run its Los Angeles office as managing partner. Killingsworth will take
charge of MEC's Paramount Pictures account. He comes to MEC after eight years at MGM/UA Studios where, as executive vice president media, he was responsible for developing, presenting and implementing
media plans for every theatrical release from MGM and UA.