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Direct-To-Consumer Brands Struggle In Pandemic

Despite increased time online, consumers abiding by stay-at-home orders are even less likely to buy direct-to-consumer items like an Everlane cashmere sweater, the latest Rothy’s flats or a new Cuyana bag.  For starters, they have nowhere to wear it. Second, with unemployment on the rise, such purchases seem ill-advised. “Consumer spending has declined as economies around the world have shut down, and e-retailers look to be among the hardest hit,” according to Fast Company.

Read the whole story at Fast Company »

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