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Consumers Currently Have Little Patience For Hypocrisy

  • WWD, Monday, April 20, 2020 10:45 PM
Consumers appear to have little patience for brands that even attempt to benefit from the pandemic or take it as an opportunity to sidestep “brand values” they once held up for all to see. “The clearest example may be Everlane and the blowback received after it unceremoniously fired just under 300 workers, nearly its entire retail and back-end workforce,” according to WWD.

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