E-mail performance management company Return Path on Monday announced the relaunch of its Postmaster Direct business to provide brokers, media-buying agencies, and marketers with various online
customer acquisition programs. The new Postmaster Direct provides an e-mail database with over 33 million double opt-in, targeted profiles on key influencers. The system also touts additional interest
categories, demographic information, and behavioral targeting information.
--Gavin O'Malley