• The Drum, Wednesday, April 22, 2020 5:51 PM

American Airlines is launching its first brand-focused creative in four years with a social campaign themed “You Are Why We Fly” from CPB. The decision to return to brand marketing in a time of crisis was made to demonstrate the full breadth of AA’s work, the brand’s vice-president of marketing, Janelle Anderson, told The Drum. “With all the change and uncertainty happening now, we wanted to reassure our customers that we’re focused on them and the reasons why they fly,” she said. “We also wanted to recognize the important work our team members are doing. They come to work to fly during a pandemic because they are essential to our customers, the American economy, and the world at large.”

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