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A Game Console for the Rest of Us

Note to hard-core video game players: Microsoft says it is aiming for your mothers and wives. In the coming weeks, Microsoft plans to introduce a marketing campaign to expand the appeal of the new Xbox 360 game console beyond the young men who are the Xbox's biggest fans. Microsoft hopes to win a bigger share of the market from the PlayStation 2, the top-selling console made by Sony, by promoting a more family-friendly image for the new Xbox, which will be in stores starting Nov. 22.

Read the whole story at The New York Times, October 11, 2005 »

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