• by Melynda Fuller , May 13, 2020

Minute Media, home to brands like Mental Floss, The Players’ Tribune and FanSided, launched a new video platform for publishers today called Voltax Video. Though Voltax Video had been in development for over a year, its launch comes during a challenging time as publishers are looking for new and better ways to boost revenue.

The platform, which aims to grow engagement, content, audience and monetization, offers users a Publishing-as-a-Service (PaaS) solution providing video technology, content library and an advanced revenue stack.

Minute Media is offering Voltax Video to partners free of charge, with the feature of a “share as you grow” revenue model.

“Video continues to be a key driver in digital publishers’ success. Our product team invested significant resources to create an online video platform that provides flexibility, efficiency and effectiveness to not only power Minute Media’s own publications, but also other digital publishers and brands,” stated Asaf Peled, founder-CEO of Minute Media.

Voltax Video allows brands to access Minute Media’s direct advertising channels rather than rely on programmatic advertising; the goal is to streamline the process.

The platform is supported by content from Minute Media’s owned-and-operated brands as well as other content partners.

The platform offers a suite of tools to users, such as a video management system for uploading, importing and managing videos.

A playlist tool allows publishers to arrange content in three ways: manually, dynamically or based on Voltax’s SmartMatch algorithm that pairs articles with relevant videos in real time. SmartMatch leverages Voltax’s library of over 50,000 videos that cover a variety of languages and topics, such as sports, lifestyle, culture, news and finance.

The company claims the Voltax Video service has resulted in 1.6 billion video views a month. Early users report viewability rates reaching 75% and an average revenue increase of 300%.