For agencies, EyeNet provides an all-inclusive media cost, which does not segment rich media serving fees--as well as vertical lists to better target their campaigns. EyeNet's verticals were created to help agencies determine which category of preferred publishers to select when planning a media buy, according to Fred Tietze, Eyeblaster's vice president of North American sales. Tietze added that EyeNet will also assist publishers in selling pre-roll inventory.
Over 15 publishers have already joined the EyeNet network--including Yahoo!, AOL, IGN, BURST! Media, About.com, and Advertising.com--said Tietze. He added that he expects as many as 50 partners by the end of the year.