• February 7, 2002

Ad-supported cable’s average U.S. household primetime delivery increased by more than 2 million homes (+7.8% vs. the same period last year) during Super Bowl week (January 28–February 3) — while, collectively, the affiliates of ABC, CBS, NBC and FOX recorded losses in primetime rating and share. According to Cabletelevision Advertising Bureau analysis of Nielsen data for Week #19 of the 2001/2002 television season, ad-supported cable’s primetime U.S. household rating climbed 1.1 points (+4.3%) to 26.9; and share rose 1.9 points (+4.6%) to 42.9. Of the four broadcast networks, only FOX—which telecast the Super Bowl—posted primetime audience gains for the week. Together, ABC, CBS and NBC lost more than 3.6 million homes compared to the year before.