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CrossFit Founder Quits After Tweet That Prompted Reebok To End Partnership

  • BuzzFeed, Wednesday, June 10, 2020 7:52 PM
CrossFit founder Greg Glassman stepped down from his role as CEO after telling gym owners on a private Zoom call that, "We're not mourning for George Floyd — I don't think me or any of my staff are," according to a  recording of the meeting obtained by BuzzFeed. “The call was held hours before Glassman responded to a tweet on Saturday night that called racism a public health issue, writing, ‘It’s FLOYD-19,’” according to Buzzfeed. “His tweet drew immediate backlash from gym owners and caused Reebok to end a partnership deal with the company.”

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