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McDonald's Preps $200M Marketing Effort

McDonald’s will spend $200 million on marketing through incremental marketing contributions nationwide and in international markets. The company didn’t elaborate on what the messaging would look like, “but it will come with a new CMO at the controls,” points out QSR. “Alistair Macrow, former marketing chief of internationally operated markets, was promoted to global CMO last week.” Upcoming menu innovations are planned, from a possible chicken launch to reinvigorated breakfast.

Read the whole story at QSR magazine »

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