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Diesel's Pride Ad Tells Surprise-Ending Transition Story Campaign

Diesel has released a film for Pride Month created by Publicis Italy that follows one woman’s transition. The ad tells the story of Francesca, who was assigned male at birth. “It traces her transition through time as she comes to embrace her true identity and be recognized as a woman,” per Campaign. “However, it gradually becomes clear that, as well as transgender rights, the narrative is about faith and reconciling religious beliefs with gender identity.”

Read the whole story at Campaign Live »

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