Publishers Time Out Group, Meredith Corp. and Vox Media announced new virtual events set to take place over the remaining summer months.
Time Out’s Experience:NYC and Experience:LDN, Meredith’s Food & Wine Classic and Vox Media’s Pivot Schooled will each engage audiences through carefully curated talks, performances and special offers.
Exeperience:NYC and Experience:LDN take place on July 9 and 10 on Time Out’s Instagram Live feed. The events, which last from morning through evening, focus on small businesses in New York and London.
Partnering with Instagram, Time Out will connect audiences with independent businesses, encouraging them to buy gift cards, place food orders and donate to Robin Hood in NYC and Hospitality Action in the U.K. Local businesses like Brooklyn's Books are Magic and London’s At York Beat dance studio are among those businesses slated to join the lineup.
The Instagram partnership builds on Time Out’s larger "Love Local" campaign.
“We believe that local, independent businesses are what makes our cities so unique and help create memorable cultural experiences,” Time Out Group CMO Sumindi Peiris stated. “[Instagram] make[s] an ideal partner to help us spotlight and amplify the beloved local businesses in our community that have uplifted and united neighborhoods during these tough times.”
Later this month. Meredith takes its Food & Wine Classic virtual with its first Food & Wine Classic at Home. KitchenAid, Le Creuset, Lexus and S.Pellegrino have signed on as partners for Food & Wine Classic at Home.
The virtual event is also intended to bring attention to the restaurant industry with five charity partners, including Jacques Pépin Foundation, NAACP Legal Defense and Educational Fund, Southern Smoke Foundation, Wholesome Wave and World Central Kitchen.
The complimentary two-hour event, which takes place on July 23, will be hosted by Food & Wine culinary director at large Justin Chapple. Featured guests include Martha Stewart, Jacques Pepin, Ayesha Curry, JJ Johnson, Stephanie Izard and Kwame Onwuachi.
Food & Wine executive wine editor Ray Isle and contributor Anthony Giglio will lead wine tastings, while Garrett Oliver will lead a beer tasting. Participants can order the wines to be tested in advance of the event.
In August, Vox Media will launch Pivot Schooled, a virtual event series spun from its award-winning podcast Pivot. Pivot joined New York magazine in April.
The event series, which runs over the course of five weeks, is hosted by Kara Swisher and Scott Galloway. They look at the future of business in a post-pandemic world through discussions about how industry trends for tech and media companies have accelerated. Each of the five events will be released as a podcast one week later.
Attendees have the option to ask questions in real time during each installment and will be supplied with a curated list of supplemental readings.
The series costs $29.95 for all five events, with an option to combine attendance with a digital subscription to New York for $49.95.
To support communities in crisis, $20 from every ticket sold through September 2 will be donated.