Time and Subaru Asia are teaming up on a new content partnership called “Safety in 100 Ways.”
The partnership marks Time’s first with an automotive brand in Asia.
The project, which will span three years, focuses on safety in car technology and why consumers need to consider the safety of a vehicle when buying a new car.
The hub features stories from crash survivors that cover their experience from just before impact to how they fared after the accident. Their stories continue into how their lives look 100 days after the accident. Visitors to “Safety in 100 Ways” will also find short videos about vehicle safety.
Each story features ways in which Subaru’s technology kept drivers safe and led to their survival. They also consider how outside influences, like the volume of a driver's music, impacts driving.
The first 33 stories are slated to publish between July 2020 and June 2021.
According to Glenn Tan, deputy chairman-managing director of Tan Chong International Limited, the partnership was “inspired by Time's iconic list of the world's most influential people: The TIME 100.”
Tan stated: “The Time brand is built on trust and integrity and is therefore a natural partner for Subaru, whose quality engineering, reliability and innovation have driven loyalty across generations of Subaru owners. Safety is the foundation of everything we do at Subaru and 'Safety in 100 Ways' will highlight the 100 ways that Subaru is constantly innovating to make safety the most important part of the car buying and car-driving experience for our customers, their families, and everyone on the road."