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Jack In The Box's Empathy Helps Sales

  • The Drum, Monday, August 24, 2020 7:10 PM
Jack in the Box is finding ways to lighten consumers moods during the pandemic, such as with its "National Text Your Ex for Jack Day." To promote its Spicy Chicken Strips, people were encouraged to text their ex-lovers, tag the text and screenshoot it in order to get a $50 gift card. “At the core of the stunt is the feeling of comfort amid the pandemic, whether it's reconnecting with an old flame or eating comfort food,” according to The Drum. “It’s also a fun acknowledgement that dating is pretty rough right now.” The chain was able to achieve 6.6% growth in same-store sales last quarter and is bullish about this quarter, as well.

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