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Chico's Focuses On 'Arftful Style'

Chico’s is rolling out an integrated marketing campaign for fall called “The Art of Chic.” The women's retailer is "attempting to take a more fashion-forward approach that aligns with its boutique heritage,” per Chain Store Age. The brand is enhancing its logo with an emphasis on the essence of the brand by highlighting the “chic” in Chico’s and is partnering with a diverse group of social media influencers over the age of 40. The retailer says its social media community has grown 15% and it continues to see record-breaking engagement metrics.

Read the whole story at Chain Store Age »

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