SendtoNews is partnering with the Las Vegas Review-Journal to provide video coverage of the Las Vegas Raiders football team’s inaugural season, with official content from the NFL.
SendtoNews will also supply the Las Vegas Review-Journal’s digital properties with video in news, business, entertainment, lifestyle, weather and travel categories.
The company will provide tech and monetization solutions to the daily newspaper brand.
The two companies have worked together for over five years, but now SendtoNews will be the publication's primary (but not exclusive) video provider.
The Raiders football team was previously based in Oakland, California, but relocated to Las Vegas in January. They are the first NFL team based in the state of Nevada. Home games will be played at the new Allegiant Stadium once the 2020 NFL season kicks off on September 10.
The Las Vegas Review-Journal will also become one of the first digital publishers to provide original content to SendtoNews’ online video platform.
That includes over 18,000 videos from the Las Vegas Review-Journal on the city's business, news, UFC, MMA, boxing and the Las Vegas Golden Knights ice hockey team.
SendtoNews' content providers also include the Associated Press, Bloomberg, Conde Nast and organizations like the NBA, MLB and NFL.
SendtoNews has more than 1,800 publisher partners, including the New York Post, San Francisco Chronicle, Chicago Tribune, Houston Chronicle and Baltimore Sun, that use its services to help increase revenue, time spent and total page views.
SendtoNews has an archive of over 1 million videos, with up to 5,000 new videos every day, according to the company. Publisher partners can draw from the company's video library to complement their reporters' own coverage.
SendtoNews also provides an AI-powered video player that scans a publisher's article for keywords and automatically embeds the most relevant video in its library into the article.
The platform can monetize the resulting views and share revenue with the publisher.