BBDO NY and Smuggler won a prime-time Emmy on Saturday for a PSA for the Sandy Hook Promise, which had been nominated for two consecutive years without winning. The spot “powerfully urged
viewers not to accept a new normal where school shootings in America become acceptable,” according to Muse by Clio. Other nominees in the category included Amazon, Apple AirPods, Jeep
and Procter & Gamble.
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