When the Internet started taking shape in 1995, many people spoke openly about TV's demise and the portability of content coming through various media devices. We're getting very close to that
reality, but first we had to go through a long, painful adolescence. Apart from the ubiquitous company URL at the end of each spot, we've seen very little intrinsic shifts in the shape of TV
commercials. They've become an art form we've reluctantly grown accustomed to. That's all about to change. More video content is put on the Web every day, and it's more than just commercials. But how
will they be paid for? Will banner ads do the trick in the long run?
Read the whole story at ClickZ, October 28, 2005 »