Over the past 90 days, 70+ marketers and publishers have selected DoubleClick Inc’s DARTmail platform to manage their permission based email marketing initiatives. New customers in the United States
include Brylane Inc. and Princess Cruises. In addition, DARTmail has rapidly expanded in international markets with the addition of over 35 international clients from Asia and Europe. According to
DoubleClick's @plan data, nearly 30% of online users read or signed up for email newsletters in the last 30 days, demonstrating the importance of email marketing to consumers. Over 10% of consumers
preferred reading or receiving newsletters focusing on news more than any other subject matter.