BigFoot Sighting

  • February 14, 2002
Bigfoot Interactive, a provider of strategic, ROI-focused email communications technology and services, announced that broadband service provider Time Warner Cable, Cincinnati Division, has selected Bigfoot Interactive to provide email communications solutions to drive customer acquisition and retention programs. The multi-tiered effort aims to strengthen and expand the company's customer relationship management program through relevant and targeted email communications. Bigfoot Interactive will provide Time Warner Cable access to its technology platform and email services to implement a targeted online newsletter program and other segmented email communications to customers in the Cincinnati market. Using Bigfoot Interactive's email communications technology, Time Warner Cable will set up, deliver and analyze email marketing promotions and communications aimed at increasing the awareness and performance of the Cincinnati Division's various product offerings.

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