Levi’s was already in the process of remaking itself long before the coronavirus hit and decimated the retail sector. A move toward D2C has been in the works for more than five years, says Brady
Stewart, senior vice president and managing director of the company’s direct-to-consumer business. What enabled the legacy denim brand to “really accelerate through Covid” was a
“very strong sense for what our consumers need,” Stewart tells
Sourcing Journal.
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