• NY Times, Tuesday, November 1, 2005 12:13 PM

Major marketers appear to be jumping on the politically correct organic food bandwagon in droves. The list includes McDonald's Corp., General Mills, Kraft, Dean Foods, Groupe Danone, and even Wal-Mart. Each is involved in offering organic foods to its customers along with its regular brands. Organic foods represent a $12 billion niche market in the $500 billion food industry, but it's not without controversy, including a debate in Congress over exactly what constitutes "organic."

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