• Ad Age, Tuesday, November 1, 2005 12:15 PM

In yet another example of an automaker using the Web as a marketing tool (remember BMW?) German automaker Volkswagen is rolling out 120 short online films in a new campaign for the Passat. The 15-second films were produced by VW's outgoing agency, Arnold Worldwide of Boston, which lost the account to Miami's Crispin Porter & Bogusky last month. The films will be rolled out on the company's Web site, and the effort is believed to be the most extensive use of online films ever in a single branded entertainment campaign.

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