• Ad Age, Tuesday, November 1, 2005 12:21 PM

The Zyman Group's two-year-old Marketing to Hispanics (M2H) practice is adding significant muscle with the addition of Manny Gonzalez as a marketing consultant. The well-known Gonzalez is leaving his job at Diageo North America, where he was brand director for Johnnie Walker and other premium Scotch brands for the Hispanic as well as the general market. Juan Garcia, head of M2H, said the unit has 11 staff, and will grow to 15 next year. Gonzalez will focus on business development and creating "buzz in the marketplace," Garcia said.

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