HelloFresh is strengthening its leading position in the U.S. meal kit market. The German meal kit company is acquiring Factor75 Inc., a Chicago-based meal kit startup, for $177 million. Factor is a
provider of fully prepared fresh meals that aim to combine health, convenience and restaurant-quality taste. “Both companies say they share a strong vision for operational excellence and a
data-driven approach to delight customers with great meals consumed at home,” according to
Progressive Grover.
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