After 70 years and millions of copies, Ikea has opted to stop making its iconic catalog. At its peak in 2016, 200 million copies of the Ikea catalog were distributed in 50 countries and translated
into 32 languages, per
Fast Company. The retailer made the decision to sunset the catalog because media consumption has changed. Ever since Ikea’s ecommerce platform launched in 2001,
consumers have been able to check the website whenever they needed new products.
Read the whole story at Fast Company »