Around the Net
Panasonic Chooses Non-Traditional Media To Market Battery Line
- The New York Times, Wednesday, November 2, 2005 1:45 PM
In yet another example of a major marketer turning away from TV and print media to attract customers, Panasonic is using a wide array of non-traditional media outlets to sell its new batteries. The brand is called Oxyride and a boutique agency has created a group of offbeat characters called Oxymites to attract younger consumers via Web sites, T-shirts, wrist bands, and other unconventional media.
