In yet another example of a major marketer turning away from TV and print media to attract customers, Panasonic is using a wide array of non-traditional media outlets to sell its new batteries.
The brand is called Oxyride and a boutique agency has created a group of offbeat characters called Oxymites to attract younger consumers via Web sites, T-shirts, wrist bands, and other unconventional
media.
Read the whole story at The New York Times »