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Snail Mail Rate Hikes Approved; Marketers Expected To Increase Use of E-Mail

  • Ad Age, Wednesday, November 2, 2005 1:47 PM
In a move that is expected to make e-mail and the print-on-demand industry more popular than ever, the Postal Rate Commission has approved several increases affecting a variety of classes of mail. The commission raised media-mail rates 12.7 percent and library-mail rates 12.6 percent. It cut nonprofit rates by 3 percent for day-to-day mail, but increased saturation mailing by 12.3 percent. "Media mail" is generally used for sending CDs and sometimes for books. It had been expected to rise 5.4 percent.

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