• by Sara Guaglione , December 15, 2020

Condé Nast has made changes to its global content strategy, leadership and structure. It will appoint global leadership teams to its brands to oversee international and U.S. markets.

“This new strategic approach to content creation brings an emphasized focus, across the company’s worldwide portfolio of brands, on quality and reach,” reads a company statement. It calls the changes a “complete redesign and investment in editorial operations.”

Anna Wintour is now the first global Chief Content Officer of Condé Nast. She will also serve as global editorial director of Vogue, while continuing her oversight of Vogue U.S.

This means Wintour will oversee all of Condé Nast's brands worldwide, including Vogue's 25 global editions.

In 2018, Condé Nast announced it would unify its international and U.S. operations. Former Pandora chief executive Roger Lynch was named global CEO in April 2019 to run the combined businesses.

Amy Astley, Divia Thani and Will Welch will now become the first global editorial directors at Architectural Digest, Condé Nast Traveler and GQ, respectively.

The deputy editorial directors for AD, Condé Nast Traveler and GQ will be Oliver Jahn, Jesse Ashlock and Adam Baidawi, respectively.

“The global unification of the brand editorial teams will enable the brands to create the best version of each global story or piece of content and distribute it in customized ways for each local edition,” per the company. 

The editorial directors of Condé Nast’s remaining global brands will be announced in early 2021.

The global editorial directors will continue to oversee the titles in their home markets, as well as their new global brand responsibilities. They will work to ensure global consistency of their respective brands.

Edward Enninful has been promoted to European editorial director of Vogue, in the UK, France, Italy, Germany and Spain markets.

Simone Marchetti is now European editorial director of Vanity Fair, including the France, Italy and Spain editions. (Vanity Fair U.S. and U.K. editions will continue to be overseen by editor in chief Radhika Jones.)

The changes will affect how Condé Nast’s teams create, share, translate, adapt and distribute content across platforms and formats.

“As we look to the future of Condé Nast, we will use the unmatched combination of our global reach and local knowledge and identity of our titles to tell the most important, inclusive and inspiring stories of our time,” Wintour stated.