Although they are popular, sales are not the reason Oreo keeps releasing limited-editiion flavors. “Novelty Oreos play a much purer role: They help drive consumers back to milk’s alleged
favorite, the 108-year-old paterfamilias, the plain old Oreo,” per
The New York Times. “In other words, the new flavors function as advertisements for the original. And it seems to
work. In the time that sales were up 12% for novelty flavors, sales of the classic were up almost 22%, according to Nielsen."
Read the whole story at The New York Times »
