Kentucky Fried Chicken wants consumer to know that, despite fears of avian flu, it's still OK to eat their chickens. To address the issue, the fast-food marketer is embarking on a plan to educate
consumers. Part of the effort includes TV ads designed to reassure customers that "cooked chicken is perfectly safe to eat," according to Jonathan Blum, senior VP-Public Relations of KFC parent
company YUM Brands. Chicken is a big business in the U.S., accounting for $50 billion in annual retail sales, and poultry industry association are reportedly preparing similar educational efforts to
stave off flu fears.
Read the whole story at Advertising Age »