Marketers who ever doubted that American media is moving inexorably toward an environment increasingly controlled by consumers who decide what they want and when they want it were given a wake-up call
yesterday by CBS and NBC. The two networks announced they would join ABC in offering consumers mostly commercial-free prime-time shows shortly after their initial broadcast run. The shows would cost
as little as 99 cents and could be viewed through satellite and digital cable TV systems.
Read the whole story at Advertising Age »