In a continuing bid to generate grassroots support, PepsiCo yesterday launched a S.M.A.R.T. lifestyle initiative with the aid of spokesperson supermodel Cindy Crawford. The effort is an educational
program that promotes healthy living, launched in Washington, D.C., where Crawford was on hand to open a new playground built by PepsiCo and KaBOOM!, a non-profit group. As part of the program, Pepsi
puts a Smart Spot symbol on select products to help moms identify healthy choices. S.M.A.R.T. is an acronym for: Start with a healthy breakfast; Move more; Add more fruits, vegetables and whole
grains; Remember to hydrate; Try lower calories or fat.
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