• by Ray Schultz , March 3, 2021

McClatchy, the local journalism publishing network, is partnering with MGID, the native advertising platform, to supply content commendations across all McClatchy assets, serving over 65 million readers per month.

As part of the exclusive contract signed by the firms, MGID will provide content recommendations to The Kansas City Star, The Miami Herald, The Charlotte Observer and to 35 websites in total. MGID will monetize the sites, targeting all GEOs and devices.

“McClatchy is known for its high-quality journalism and is constantly striving to keep its readers better informed of the world around them,” states Michael Korsunsky, CEO of MGID NA. 

Korsunsky adds that it seeks to provide readers with “better user experiences that will help McClatchy grow and maximize value, while maintaining their high standards.”

Founded by James McClatchy in 1857 during the California gold rush, McClatchy now serves readers in 30 U.S. markets via print, digital, mobile apps and other channels. 

McClatchy recently announced a collaboration with Gannett, in which advertisers will be able to reach readers in over 300 local communities. 

“With over 200M monthly UVs in our combined network, we can help brands fulfill a mission of supporting local journalism with the business impact of reaching our valuable audiences in our highly engaging content,” stated  Kevin Gentzel, Chief Revenue Officer, for Gannett | USA Today Network. 

McClatchy’s titles also include The Sacramento Bee, The Fresno Bee, The Idaho Statesman, The Fort Worth Star Telegram, The Wichita Eagle, The Olympian (of Olympia, WA), The Sun Herald (of Biloxi, MS) and The Sun News (of Myrtle Beach, SC). The company has a Washington, D.C. bureau. 

MGID targets 850 million readers with 185 billion recommendations per month. It provides publishers with a variety of yield-optimization models, ad placements and formats, it says.