Yahoo! is reportedly testing Ingenio's pay-per-call service on Yahoo! Local according to a report from SearchEngineJournal, which cites a post in a Search Engine Watch forum. Apparently, the member
who leaked the information received verbal confirmation from Yahoo! that it was indeed testing Ingenio's pay per call service. Ingenio already provides the service to America Online. Many in the local
search industry believe pay-per-call could open up the local search market to small businesses, which may find it easier to understand than other paid search options. Pay-per-call listings work like
paid search listings with custom phone numbers on them; advertisers only pay for the calls they receive from that number.
Read the whole story at SearchEngineJournal »
