• Adweek, Wednesday, November 9, 2005 12:45 PM

ESPN has set up a new Web site to market Mobile ESPN, the sports giant's mobile services package. The site, called the "Sporture Chamber," features a sports quiz and sweepstakes, with prizes that include Mobile ESPN handsets. Users have to perform well on the quiz in order to obtain information about Mobile ESPN product offerings. ESPN executives told Adweek that the quiz and the site were meant to build awareness for the product launch, but also to generate leads in the form of home and e-mail address registrations. ESPN also plans to promote the launch through its in-house e-mail list. The campaign runs through the end of the year, prior to a TV campaign to promote the new mobile service.

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