• WSJ, Wednesday, November 9, 2005 3:45 PM

Advertising executives seem unruffled by the news that NBC and CBS will begin offering some of their prime-time programming for viewing on demand. In fact, some of them appeared downright sanguine, which was surprising because much of the VOD programs will be commercial free. But the ad community is apparently growing up and realizing that the role of TV is changing dramatically and that the great behemoth that was once network television is now yet one more arrow in an increasingly crowded quiver of marketing tools.

Read the whole story at WSJ »