• by Ray Schultz , March 12, 2021

Meredith’s National Media Group has formed a team to expand the firm’s brand, content and partnerships into new revenue streams.

The move, one of the first by Catherine Levene, new president of the group, is designed to help Meredith “identify and invest in future areas for expansion to best serve our current customers and the next generation,” Levene states. 

In one appointment, Daphne Kwon has assumed the newly created position of executive vice president, strategy and business development, reporting to Levene. 

Kwon joined Meredith as Chief Strategy Officer in 2019. Prior to that, she was a founding executive of Goop Inc. and Oxygen Media, and served in a strategic planning capacity at The Walt Disney Company.

Reporting to Kwon in a new role is Amy Thind, senior vice president, strategic planning. Thind previously served as chief of staff and vice president, strategy of Meredith Digital, and played a key role in integrating Time Inc. when Meredith acquired that company in 2018, the company says. 

In another appointment, Kelsey Andersen was named vice president, strategic development. Andersen had served as vice president, strategic planning and M&A on Meredith's corporate development team. Andersen has also held the title of director of M&A at Time Warner.

In addition, Alicia Cervini was named vice president, strategic partnerships. Cervini had been leading this area for Meredith Digital and will now focus on the entire National Media Group. 

Previously, Cervini was vice president, general manager of Meredith Digital's entertainment brands.